On August 15, Kappa's parent company China Trends released its six-month interim results as of June 30, 2018. China's dynamic operating income was 772 million yuan, up 14.4% year-on-year; gross profit was 451 million yuan, up 9.2% year-on-year. Gross profit margin was 58.4%, down 2.8 percentage points year-on-year; operating profit fell 12%; profit attributable to shareholders was 481 million yuan, down 10.3% year-on-year.
China Trends said in the announcement that in the first half of 2018, China Trends further cleared the Kappa brand DNA and brand Shoes Coupons assets through more than 4,000 sample studies. Since January this year, Kappa has promoted the brand through the Paris Fashion Week, and cooperated with well-known designers Cang Shiyishu and other well-known brands. In combination with online and offline marketing methods, China Trends further strengthened the “clearing the brand and focusing on the terminal”. , regaining growth, the development plan.