After 2000, the number of newborns was basically maintained at 16.2 million. Due to the second-child policy, the neonatal population grew rapidly in a short period of time in 16 years, the growth rate slowed down in 17 years, and the fault fell in 18 years. It is predicted that the number of newborns in 19 years will be reduced to 10.17 million to 14.04 million, and competition in the children's wear market will intensify.
In recent years, the per capita disposable income of residents has continued to grow, the growth rate of per capita consumption expenditure has been slow, and there is still room for improvement in consumption levels. In addition, in terms of consumption structure, clothing consumption increased slightly from 1,238 yuan in 17 years to 1,253 yuan in 19 years, but its proportion decreased to health care, education, culture and entertainment, showing the characteristics of consumption upgrading and overall proportion change. Not big. It is speculated that the growth momentum of the children's wear industry is mainly for consumption upgrades, from product to service, and high-end clothing becomes an opportunity.