Anzheng Fashion (12.60 -3.37%, consultation stocks) announced its 2018 annual report on the evening of April 25. During the reporting period, the company achieved operating income of 1.649 billion, an increase of 16.09% year-on-year; net profit attributable to shareholders of listed companies was 281 million yuan. The increase was 2.96%. Earnings per share of 0.70 yuan.
Anzheng Fashion's main business is the independent research and development, production, sales and brand management of high-end brand fashion. The company has always insisted on developing its own brand, and has Dacoz.com successively created the three characteristics of “Zizi”, “Yinmo” and “Anzheng”. In the second half of 2014, in the second half of 2014, the company acquired the two emerging fashion brands “Moss” and “Fina Morning”, which further enhanced the diversity of the company's multi-brand strategy. Complementarity.
In terms of capital operation, in February 2018, a joint venture subsidiary, Jinrun Fashion, represented British luxury brands Stella McCartney and Stella McCartney Kids in China; in October 2018, it acquired the parent-child operation company Lishang Information; 2018 12 In the month, he participated in the frog prince of China's top ten children's wear brand, thus forming a “pyramid” brand camp with stable structure, diverse styles and complementary positioning.
In 2018, the company continued to increase investment in research and development and strengthen the construction of core competitiveness. This year's R&D expenditure reached RMB 74.62 million, an increase of 7.06% over the same period of the previous year and accounting for 4.52% of operating income.
In 2019, the company will focus on improving terminal operation efficiency and retail capacity. Under the premise of consolidating the advantages of existing channels, the company will increase the channel layout of shopping centers, build micro-sales, and realize online and offline channels and self-wired channels. Taobao, Vipshop channels, full integration of self-operated and affiliate channels. At the same time, it will optimize inefficient stores, strictly control the quality of new stores; build benchmarking stores and benchmarking areas; integrate franchisee resources, strengthen franchisees' strategic partnership, join direct-operated and regionalized management, and promote multi-brand balanced development; Mall projects, seeking new breakthroughs in performance; increasing the layout of shopping mall channels.
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